In rhetoric, there are six factors to consider, three rhetorical appeals, and three rhetorical situations:
- Logos: the logical appeal using facts and reasoning
- Ethos: the ethical appeal, using the strength of the speaker's character
- Pathos: the pathetic appeal, invoking emotion in the audience
- Audience: who is reading or hearing this?
- Occasion: where/when is this being written/said?
- Purpose: why does this need to be written/said?
This is why we sometimes use a different vocabulary to talk to certain people. This is why sometimes, a speaker or a writer will stir you up and make you really believe what they are saying.
Below is an excellent example of rhetoric. This man's speech convinced me on an issue that I had been undecided on. That is what good rhetoric does!
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